Find out here!

The Home Marketing System
What We'll Do To Get Your Home SOLD!

Marketing your home aggressively.
The better way to sell your home
The strength of our name
We make it happen
Mobilizing the real estate community
Your personal Home Marketing System
Promoting your home
Target marketing
Merchandising your home

Pricing your home ambitiously.
The risks of overpricing
Market activity and time
The Home Market Analysis

Closing the sale.

Marketing your home aggressively

Getting your home "sold" is not our only concern. Our goal is to help you sell your home:
- for the best possible price
- with the most favorable terms
- in the shortest possible time
- and with the least inconvenience to you.

And the best way of doing that is to create competition for your home by getting the laws of supply and demand working in your favor. As you'll soon discover, our Home Marketing System is designed to do just that. Your goals are our goals.

The better way to sell your home.
You'd probably expect every real estate agent to have a system for selling homes. Surprisingly, most don't.

That's what makes our Home Marketing System such a breakthrough. We gathered the best ideas, tips, and strategies from some of the best real estate professionals in the country. We took everything that works for them and combined it into a system to simplify the process of selling your home. The result is our Better Homes and Gardens Home Marketing System. And it works.

The strength of our name.
For more than 65 years, Americans have turned to Better Homes and Gardens magazine for home ideas. We're the local real estate member backed by the magazine that more than 31 million readers welcome into their homes every month.

So, when you list your home with us, you're not only getting our exclusive Better Homes and Garden Home Marketing System, you're also getting the instant recognition and credibility of the best name in the business. We're Two Names You Can Trust.

We make it happen.
The list of the things we'll do when you list your home with us is complex. Because selling a home today is a complicated procedure. It takes more than a hammer, a yard sign, and a couple of classified ads. It takes a system. That's why our Home Marketing System has proven to be such a successful tool for selling homes.

Mobilizing the real estate community.
According to the National Association of Realtors, the listing agent actually sells the home only a small percentage of the time. That may surprise you. While this is not always the case with our firm, the vast majority of home buyers come through other agents. In other words, the real estate community as a whole funnels the buyers.

As you can see by the chart, the large majority of homes are sold by real estate companies as compared to homeowners. Why? Again, because the real estate community funnels the buyers. Now you understand why attempting to sell your own home without an agent can prove so frustrating.

Your personal Home Marketing System.
There are two key elements that make our Home Marketing System work for you:
- The role of the real estate community
- The role of the agent/marketing coordinator

The real estate community -- the agents in our firm and the rest of the companies in our market -- controls most of the buyers. The role of your agent as marketing coordinator is to implement proven marketing techniques to get every company in town totally involved in marketing your property.

We'll accomplish this through the Home Marketing System by:
- knowing where buyers come from
- bringing in buyers from out of town
- promoting your home/target marketing
- making your home looks its best.

The Home Marketing System is working to its fullest potential when we're able to motivate sales agents throughout the market to show your home to their qualified buyers.

Promoting your home.
Think back...When you bought your home, what first attracted you? And now that you're moving, what are you going to miss the most? Frequently, prospective buyers may view as many as 10 to 12 homes or more before making a decision. So we need to make your home stand out in the market; to make it special in the buyer's mind.

To do that we'll need your help. We'll want to tell buyers about things like:
- Children in the neighborhood
- Reliable babysitters
- Distance to parks and other recreational areas
- Favorite shopping centers and grocery stores.

By listening and learning from you, we'll be able to show your home with the sensitivity and attention to detail that you would.

Target marketing
An important part of our Home Marketing System is the development of a marketing plan to sell your home. Based on the size, price, and style of your home, we'll determine the best ways of reaching qualified buyers. Then through a selection of specialized advertising and promotions, we'll tailor a plan to reach the target audience for your home. Our goal is to give your home maximum exposure to attract the attention of the right buyers and the entire real estate community.

Our Home Buying System is one unique way we actively seek out qualified buyers for your home. It allows us to "hold on" to buyers effectively by doing the best job of helping them find the right home. This means we'll have more potential buyers for your home.

With our Home Information System, we work with people every day to provide them information on housing, interest rates, home prices, and more. It's another way we work to make our name first in the minds of home buyers. So when they're ready to make a move they'll call us. And the home they want could be yours.

Merchandising your home.
First impressions are very important; buyers begin to judge your home the moment they drive up to the curb. And that's why we developed the Home Merchandising System to help you enhance the value of your home and make it stand out in the eyes of prospective buyers.

The first step toward merchandising your home is to take an inspection tour - inside and out. We'll help you identify areas that may rquire minor repairs, general fix-ups, or selective improvements - areas that are often overlooked by sellers, but unfortunately not by buyers. We'll show you low-cost, high-return projects that can significantly improve the perceived value of your home.

Once your home is well-merchandised we'll implement the personal Home Marketing System for your home to sell it faster, easier, and at the best possible price.

Pricing your home ambitiously

We want to help you get the highest possible price for your home. And we'll implement the Home Marketing System to accompish that goal. But two things should determine how much you can realistically expect to receive:

1. Your home sale goals and
2. Our complete Home Market Analysis to help you establish the market value of your home.

Generally speaking, the higher you price your home, the longer it may take to sell. If you want it to sell quickly, you may have to settle for a little less than top market value. As you'll see, there are several other factors to consider in determining your listing price.

The risks of overpricing.
When you price your home above its market value, you reduce the number of prospective buyers who will want to see it. When you price it below market value, you increase the number of lookers. Our goal is to match your listing price with your selling goals.

• A high price on your home can make other homes more attractive - and can actually help sell your competion.
• Fewer sales associates will show your home to fewer prospects.
• Fewer prospects will respond to our ads.
• It can attract the wrong prospects.
• You may lose buyers who are unwilling to negotiate.
• It can lead to mortgage rejections and critical lost time.

Market activity and time.
When a home first goes on the market, it generates a great deal of excitement and interest among the real estate community and potential buyers.

That's why it's important to price your home at the highest realistic price from the beginning. Don't set the price unrealistically high and assume you can reduce it later; as the chart shows, interest naturally peaks when your home is new on the market.

The Home Market Analysis
After you've determined your home-sale goals, the first thing we'll do is perform a thorough analysis of the market value of your home. We'll analyze current market conditions, financing options, neighborhoo influences, competing properties, and recently sold homes.

Most importantly, we'll take into consideration the special features and amenities of your home. With this information, we'll:

• Arrive at a price range for your home.
• Then, together we'll review your selling goals and determine your home's actual listing price.
• Finally, based on your listing price, we'll discuss all your costs, credits, and estimated net proceeds.

Closing the sale

Up until now, we've been discussing the importance of mobilizing the real estate community and the role it plays in getting your home sold. We've also covered several marketing techniques we will use to give your home maximum exposure. But there's another important element once buyers begin to approach you.

When the purchase agreement is presented we'll help you evaluate the offer and discuss your costs and the estimated net proceeds. We'll help you determine which purchase agreement is to your best advantage and, if you wish, relay your acceptance of the final purchase agreement.

From getting your home on the market, to helping you determine the best offer, we'll be there to answer your questions and handle the details. Your goals are our goals.